Jhene Aiko Talks Pepsi’s New Out Of The Blue campaign. The Grammy nominated “Posed To Be” singer will be joined by Fall Out Boy and Charli XCX for Pepsi’s new campaign. In a recent interview with Vibe magazine Jhene shared the purpose is to give fans a deeper look into music. Charli XCX revealed she showed up to a fans house and did karaoke with the young lady and her dad. Sounds like fun. More details below.
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This month Pepsi launched a new interactive campaign, Out Of The Blue, that will give music fans exclusive access, digital content, and opportunities to attend concerts. Every day through May 18, one lucky winner will be chosen to receive a flyaway trip for them and three guests to an upcoming major music event with experiences ranging from backstage passes, premier seats at a show, artist meet and greets, access to rehearsals and sound checks, and more.
Fans become eligible for a chance to win by following @Pepsi on Twitter, snapping a photo of any Pepsi™ beverage product and posting it to Twitter with #OutoftheBlue. Additionally, Pepsi will release exclusive behind the scenes videos capturing “Out of the Blue” moments from artists and music events.
During this sit down Jhene expressed her feelings about the Grammys. She is nominated in the same category as veterans in the game Beyonce and Pharell.
I think that I used to be one of those people that used to say ‘I don’t care about awards. I don’t feel like it makes or breaks who I am as an artist or what I’m capable of ’cause I know that I’m still growing as an artist. To me awards don’t validate my talent but what it does is make it cool to be like ‘Oh, I have a Grammy, I have an AMA or I have a ‘this or that’.; And I for one, personally, I’ve never been a competitive person. I never played sports growing up or anything like that so I don’t have any trophies.(Hopefully you get to bring this one home!)Yeah I mean it would be super cool. If I don’t get it, it will make me want to work harder to be recognized. But either way I can take something from the whole experience.
I don’t know if its just me but she doesn’t seem to enthusiastic about receiving an award What are your thoughts? click here to read the full interview
