While most people in America wouldn’t take much interest in watching the New York Knicks play the Milwaukee Bucks, fans in London were so excited for the game, it sold out in one hour, setting a new record.
via NBA press release:
The National Basketball Association (NBA) will tip off NBA Global Games London 2015 presented by Sportlobster between the New York Knicks and the Milwaukee Bucks on January 15 at The O2.
The game, which sold out in a record time of one hour, marks the conclusion of this season’s NBA Global Games schedule. Following this game, nine NBA teams will have played seven games in six countries in front of nearly 100,000 fans this season. This marks the NBA’s fifth sold out regular season game in London since 2011.
The game will air live on BT Sport in the UK, on NBA TV in the U.S., reach fans in 215 countries and territories, and is available through NBA LEAGUE PASS International on computers, mobile devices and tablets.
This is big for the NBA as the league has been trying to expand into the global market. The increase in games along with the increase in interest attests to their efforts.
