L.A. Reid Tells How He Knew Usher Would Be A Star.The R&B singer Usher is on the UXTour celebrating 20 years in the Industry.L.A Reid discovered usher when he was 13 he said that he believed in him. Many other executives didn’t see or understand the the vision L.A Reid had for Usher He knew he would be a super star!.Check out the video below for the full story.
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My success as an executive has to do with the art of A & R,” Reid said. “I’m willing to take chances on artists that I believe in. I’m willing to be wrong. I’m OK being wrong, I’m OK failing as a by product of success. I commit to the artists and I think that that is probably the thing I’m most proud of.”
He also attributed some of his success to sticking with artists when people say no and don’t necessarily see anything special in them. Reid said, “It may take years and those noes become yeses.”
Reid explained an example of noes becoming yeses is multi Grammy Award winning R&B superstar Usher.
Reid said when Usher was 14-years-old, may industry insiders would ask him why? According to Reid many of those questioning his interest in the soon to be singing sensation included radio programmers, television bookers as well as the gatekeepers to media and culture.
He recounted them saying, “You’re wasting your money, you’re wasting your time.”
From the age of 14 to 18, Reid said he saw “the whole thing change. And all of a sudden he became a massive star and it kept going and is still hasn’t stopped.”
