Knicks’ superstar Carmelo Anthony and rapper 50 Cent have paired up for yet another business venture: SMS Audio BioSport In-Ear Headphones powered by Intel. The launch event was held last night at the World Trade Center, bringing out A-List names from the electronic world. The headphones are set to be a hit in the fitness world, providing quality sound for workouts and built-in apps for calorie burning & heart rate monitoring just to name a few! More info & photos on the event and headphones after the jump…
*photos of Biosport Launch Party in gallery above*
via This Is 50:
On Wednesday night, sports and music intersected at the World Trade Center in New York City. 50 Cent and New York Knicks superstar Carmelo Anthony launched their SMS Audio BioSport In-Ear Headphones powered by Intel.
Intel Vice President Mike Bell, 50 Cent and Carmelo Anthony joined each other on stage to discuss the uniqueness of the product. Unlike other high-quality audio products currently in the marketplace Melo explained he hasn’t :
“seen anything that comes close to what we’ve created here. The studio sound coupled with the technology is a game changer”
And with BioSport’s earbuds, you’re able to take your fitness game to the next level by getting fired up from your music and tracking your performance, all-in-one.
SMS Audio BioSport In-Ear Headphones powered by Intel deliver high-quality “studio mastered sound” that we all seek as we’re pushing through those intense workouts. But that’s not all. With the help of Intel, BioSport headphones are packed with an advanced technology feature that gathers actionable data on fitness progress such as heart rate monitoring. Additionally, the fusion of fitness, technology, design, and the innovative headphone’s compatibility with fitness app RunKeeper, help track pace, distance, elevation, and calories burned.
