That’s a pretty hefty price to pay. Today it was announced that Lynch will be fined by the league for continuing to avoid speaking with the media. Hit the jump for details.

Via CBS Sports:

Marshawn Lynch’s decision to continually avoid the media is going to cost him some serious money. The NFL announced on Wednesday that Lynch has been fined $100,000 for not meeting his media obligations.

“Marshawn Lynch has been fined $50,000 for violating the NFL Media Policy,” the league said in a statement. “In addition, the league will collect the $50,000 fine that was imposed following violations of the media policy during the 2013 season but held in abeyance in anticipation of future cooperation.”

Lynch was fined $50,000 before Super Bowl XLVIII, but the league suspended the fine with the caveat that it would be reinstated along with an additional $50,000 if he refused to cooperate with the media in the future.

Seahawks coach Pete Carroll was asked about Lynch’s suspension during his press conference on Wednesday.

“I’m aware of it,” Carroll said. “It’s the rules and all of that.”

The NFL had threatened to fine Lynch if he didn’t meet with the media after Seattle’s game in Kansas City on Sunday. Lynch clearly wasn’t fazed by the threat as he left the locker room quickly after the Seahawks 24-20 loss.

Lynch did talk to two NFL Network reporters on the phone after the game, but that wasn’t enough to satisfy the league’s media obligations.