The NBA made a $1 million dollar donation to the Duke and Duchess of Cambridge’s charity in exchange for them attending the Cavs v. Nets game in January. Hit the jump for details.
Via 365 Rundown:
The Duke and Duchess will watch the Cleveland Cavaliers take on the Brooklyn Nets during their three-day visit to New York next month.
The decision by the couple to attend the match means they will meet LeBron James, currently America’s biggest sports star.
NBA brass believe that the image of the royal couple at the match at Brooklyn’s Barclays Center will be shown around the world, helping the sport gain new fans.
In return they have made a donation of $1 million to the royal couple’s new charity initiative, which focuses on conservation.
‘It’s an incredible publicity coup for the NBA,’ an insider told MailOnline.
‘The images of them all together will be seen all over the world – it’s a marketing man’s dream. A million bucks is a small price to pay for the publicity the NBA’s going to get.’
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