Who better to handle the creative marketing for the Wizards than the fly, fashion forward, business savvy Wale…did I also mention the D.C. native is a DIE HARD Wizards fan?! The team, in what they’re calling “a win-win relationship,” said Wale will begin with this Saturday’s opener against the Bucks…Hit the jump for more juice on Wale and his new NBA position.
via Monumental Network:
Wale’s songs Ambition and The Work will be included in the team’s opening video throughout the season, and he will perform live on opening night as part of player pregame introductions. He will also partner with the Monumental Sports & Entertainment Foundation to participate and promote a charitable project in partnership with the Wizards.
“I’m excited to start building as the creative liaison for the Washington Wizards,” said Wale. “As a D.C. native and lifelong Wizards fan, this is truly an exciting and organic relationship for me. We’ve got some exciting projects up our sleeve that will roll out throughout the season so be on the lookout.”
“We are excited to be collaborating with Wale,” said Joe Dupriest, Monumental Sports & Entertainment senior vice president, chief marketing officer. “His creativity and vision will help enhance our in-game experience, and his commitment to the Washington, D.C., community is a perfect blend with our charitable pillars. This is truly a win-win relationship.”
