We can all recall where we were when Beyoncé dropped her self-titled album last year. No promo, no notice, nothing!

We were all shocked – it takes a lot to #1 hide all that from the world and #2 make such a ballsy move like that when releasing an album.

Harvard also took notice! See what they plan to do after the jump…

According to TheHarvardGazette, the case study was written by Anita Elberse, who is a Professor of Business Admin. at the school, and Stacie Smith, a former student at Harvard.

They talked to executives from Beyonce’s management company [Parkwood Entertainment], her record label [Columbia Records], and partners who helped roll out the Beyoncé album [Facebook & Apple].

The case study is set to release on Tuesday, and will also be taught at the school in a course titled “Strategic Marketing in Creative Industries.”

Candice Nicole
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Source Global Grind