The Dallas Cowboys haven’t won a Super Bowl since 1995, but owner Jerry Jones still knows how to score a lucrative marketing deal for the most valuable team in the league. This week the Cowboys announced a partnership with Swiss watch brand Hublot to create three luxury timepieces.
The Cowboys are its first NFL partnership. The three timepieces include a 45mm Classic Fusion in titanium (below, $18,300), a 42mm women’s version in titanium and ceramic ($20,000), and a 48mm King Power in ceramic ($25,200).
Each face will feature the Cowboys’ colors, silver and blue, and the trademark star at 5 o’clock (to commemorate their five Super Bowl wins). They’ll also come with a custom écrin, or watch box, modeled after AT&T Stadium. And while the three watches are limited to editions of 50–available on Thanksgiving Day at Hublot’s boutique in Dallas–presumably more will be made because of that other Big D: demand.
*PHOTOS IN GALLERY ABOVE*
