Even if I didn’t cover sports for IFWT, I would have definitely wanted to see exactly what LeBron had to say about his choice to leave the Heat & return to Cleveland — so it’s no surprise that his essay set a web traffic record.
Check it out…
Via MediaBistro:
James’ piece attracted 6.1 million unique visitors to SI.com, good for its most UVs ever.
James’ essay beat out the old record holder —Richard Sherman’s column on MMQB — by almost two million UVs. Sherman’s article, posted in late January, netted 4.3 million UVs.
