There’s always been speculation that the NBA will soon allow companies to advertise on jerseys. It’s already done in the WNBA and might soon come to this league as the commissioner tries to increase revenue.
via ESPN.com:
The Charlotte Hornets unveiled their new uniforms on Thursday, and observant fans noticed a missing detail that may speak volumes. The NBA’s ubiquitous red, white, and blue logo was missing from familiar position on the upper-chest area of the new jerseys. Instead, it appeared on the back, above the player names. The Hornets won’t be alone. All NBA teams will be wearing the logo on the back for the 2014-15 season, the league confirmed to ESPN.com. A league official called it a “stylistic move” but declined to comment further. … The move is sure to fuel speculation that the NBA is preparing to move ahead with its long-planned program of jersey advertising. Removing the league logo from the front of the jersey will clear more space for an ad patch and remove what would otherwise be a competing visual icon.
