Isn’t this a bit awkward?! Last week an epic 5 minute commercial for the World Cup & Beats By Dre came out (see HERE) and now we’re learning that FIFA has banned the popular headphones.
Hit the jump to find out why…
Via Sport24:
Banned from the pitch by FIFA for licensing reasons, the bulky Beats headphones are a favourite for many of the world’s top players, making the World Cup a huge unofficial ad for the company acquired by Apple Inc last month.
The colourful high-end headphones created by rapper Dr Dre have become a ubiquitous soccer accessory.
…
But soccer world governing body FIFA’s licensing agreement with rival electronics maker Sony Corp means players have to take them off when they are in World Cup stadiums for official matches and media events.
Marketing experts say that probably only amplifies their appeal.
“When fans see World Cup athletes wearing Beats in their downtime, by choice, it has as much impact as seeing them lace their Adidas (boots) or sip a sponsored beverage,” said strategist Ellen Petry Leanse, a former Apple and Google executive.
“Maybe more, actually – Beats isn’t a sponsor, so the message is more authentic and credible.”
(Story Continues…)
