Brooklyn rapper, Troy Ave is making it very clear that he came to win. After non-stop grinding for 10+ years, the still independent artist has been killing the NY Scene with his hit “Your Style”, landed a spot in the 2014 XXL roster and will be performing on THE MAIN STAGE of Hot 97′s annual Summer Jam concert. To top it all off now BSB confirms that Troy is the new face for Sean John’s 2014 campaign! Check out the announcement after the jump.

According to the BSB team, and Hovain Hylton, Ave’s manager campaign will begin in June and run into 2015. We can now expect the rapper to appear in television and print advertisements! Check out the announcement via Troy’s Instagram account below.