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Looks like someone is feeling confident.  Miami Heat President Pat Riley recently filed for ‘3-Peat’ trademark.
Hit the jump for details…

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Via ESPN:

The Heat president owns four trademarks to the varying versions of the phrase “Three-Peat.”

And although it’s unknown whether Riley intends to license the phrase to companies making championship gear, the former coach seems to be thinking about it.

Records with the U.S. Patent & Trademark Office reveal that, last Thursday, an attorney representing Riley’s company, Riles & Co., filed a trademark to use the phrase “3-Peat” on “jewelry, namely rings and sports memorabilia.”

Riley wouldn’t have to file for a trademark if he had planned on putting “3-Peat” on the Heat’s championship rings, should they win the title, but would want to protect his investment if there were discussions about selling rings at retail.

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