This is so interesting to me so I thought I’d share. Jay Z’s Roc Nation Sports has been making BIG moves since it came onto the sports scene (*throws up my ROC*). They’ve locked in stars like Robinson Cano, Kevin Durant, Victor Cruz & others. So how do things actually work at Roc Nation Sports?! Does someone else besides Hov get the final say?! GQ caught up with RNS president Juan Perez (first-ever interview) & gave us a small glance at how things are working. Check it out…
Via GQ:
Do you get approached by players frequently?
Yeah, all the time.
How do you decide if you want onboard with new players?
Ugh, I mean, it depends. First we look at performance. You just have to be at a certain level, cream of the crop. Then the same things: a story behind him, his character, the market value of the player, just different things.
What’s the negotiating philosophy?
Well, what we bring to the table in negotiations, is we show the ball clubs how strong we are on the marketing side. Because at the end of the day, you want to put people in the stands. We help develop a player’s brand off the field, which eventually brings more fans, more recognition to the player so more people want to meet the player, see the players play. So we’re branding the player, marketing the player—that makes the player even bigger than what he was when we got him. That helps as far as negotiating.
When you guys make a decision about a player, how big is the circle making the decision?
Just me and Jay.
Just the two of you?
Just us two.
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-FULL interview at GQ
Spotted: Complex
