He’s a business….mannnnn. Yep! Kobe Bryant is taking steps to secure his future once he’s done with the Lakers. He revealed that he has formed his own company called Kobe Inc. and he’s already signed his first investment. This guy doesn’t stop!
Hit the jump for details…
Via ESPN:
“I have always had ideas and always had a vision of where I wanted to go going back to 2000, but they are just ideas,” Bryant said. “Now, once the Achilles injury took place, I’m sitting at home for months not moving, a couple things set in. One is that there is only so many Modern Family episodes a person can watch. And then two, what do I do now?”
Bryant said he then put pen to paper and began executing his vision, which included a mission statement.
“We want to own and help grow brands and ideas that challenge and redefine the sports industry while inspiring,” Bryant said. “If it doesn’t have the limbs of the sports industry, which I understand extremely well, then I probably won’t touch it.”
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Bryant’s first investment, also announced on Sunday, will be upstart sports drink BODYARMOR, a beverage that has coconut water in it and boasts of delivering more potassium to an athlete’s body while offering less sodium than its competitors.
“From a standpoint of innovation, if you look at the category, the category itself has been a dormant one for years,” Bryant said. “They have become accustom to drinking one product because that’s been the only one available to them. There hasn’t been a product that has come to them and said, ‘There’s another way to upgrade your sports drink.’ ”
(Story Continues…)
