This is terrible, I’m just not a fan of it — I don’t like it on WNBA jerseys as it is. We’ve heard about it for a while, but now it looks like it’s going to happen. You will see ads on NBA jerseys within the next 5 years says new NBA commish Adam Silver.
Hit the jump for details…
Via ESPN:
They’re most likely coming in the next five years, commissioner Adam Silver told an audience at the IMG World Congress of Sports on Wednesday.
“It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship.”
…The current idea for the NBA is to allow a single patch for each team. Each sponsor patch would be 2½ inches by 2½ inches.
