ifwt_hundreds

The Hundreds took a 90’s inspired approach towards their new lookbook titled “Scrambled Porn”. The obvious references may not be so obvious, owner Bobby Kim wanted to give a different vibe. Focusing on suburbia and the average american. The editorial approach to the photos gives off a “scrambled feel” meant to mock the scrambled porn channels of the era. Kim’s love of “Back to the Future Trilogy” also played into the theme. I love everything about this, the set-up, execution, the clothing, it’s all dope. The collection hits stores January 23rd and online January 27th. Hit the jump to check out the lookbook…

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QueenDelaFresh