Go ‘head Yeezy! Kanye West announced his Adidas deal last week and now we’re finally hearing from the company itself! They released a statement today about the partnership. It’s not confirmed, but we’re also hearing what the deal is worth. Details after the jump…
Via GG:
Here’s what Adidas had to say:
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
During an interview with Angie Martinez on Hot 97, Kanye made it very clear that adidas was providing something Nike was not: royalties. The deal is reported to be worth on the ups of $10 million, and there is no word on if Yeezy will be designing for adidas or their higher end brand Y-3.
-Lead photo via
