CÎROC Ultra Premium Vodka and the National Basketball Association (NBA) today introduced a multiyear marketing agreement and unveiled “The Toast of the NBA” campaign. This announcement heralds a larger partnership entered into with the NBA by Diageo, the world’s leading premium drinks business and parent company of CIROC. As part of the agreement CIROC Ultra Premium, led by Sean “Diddy” Combs, will take the lead to drive responsible celebration with NBA fans nationwide. Hit the jump for more info!
