It was a good run while it lasted, but it’s over. One of Tiger Woods’ longest business relationships has come to an end. Tiger Woods & EA Sports are parting ways. Details after the jump…
Via ESPN:
Electronic Arts announced Monday that it would be ending its 15-year relationship with the golfer, the namesake for the “Tiger Woods PGA Tour” video game series.
“We’ve always been big fans of Tiger and we wish him continued success in all his future endeavors,” said Daryl Holt, the company’s vice president and general manager, in a statement, calling it a “mutual decision.”
EA’s “Tiger Woods PGA Tour” franchise has sold $771 million worth of games over the course of its lifetime, according to market tracking company NPD Group.
“We had an incredible run,” said Woods’ agent Mark Steinberg, who explained the latest contract had expired. “Outside of [John] Madden, you would be hard pressed to find a sports figure that meant as much to a video game company as Tiger meant to EA. But times are changing and EA had to re-evaluate the partnership and frankly so did we.”
(Story Continues…)
