Lil Wayne has partnered with Parisian watch and accessory company, wize&ope, as a shareholder and celebrity endorser. He made the announcement yesterday at an appearance at their flagship concept store in Paris, France before his show at the Palais Omnisports de Paris Bercy that night. He will help bring the line to North America, set to launch in February 2014. Check out Weezy’s statement below.

Marisa Mendez

“My personal style, as well as my everyday lifestyle, has always been about individuality and being open minded,” Tune said in a statement about the new deal. “I was drawn to wize&ope because of their amazing design, fresh packaging and their support of individuality. I’m excited to bring wize&ope watches stateside and inspire their future collections.”

Source: XXL