Really?! LeBron James, CP3, Serena Williams and others are making your kids fat?! C’mon b! Stop it. If your kids are overweight, then you should be looking in the mirror. It’s the parents responsibility. Yes, I understand that kids look up to athletes & celebs and they see their endorsements, but c’mon — you can’t blame them. Check out this new study & weigh in (see what I did there? Lol)…
Via SportsGrid:
If you want your kid to grow up to throw 20 touchdown passes over his first five NFL games, the last thing you should do is let him watch Peyton Manning in TV commercials, says a new university study. Yale University has ranked the top sports celebrity purveyors of junk food, and concludes that athletes such as LeBron James, Serena Williams and Manning are making your kid fat and unhealthy.
According to the study (pdf), 79 percent of the 62 food products advertised by athletes were “energy-dense and nutrient-poor”, and 93.4 percent of 46 advertised beverages “had 100 percent of calories from added sugar.”
The worst offenders? The paper ranked them, and LeBron, Peyton and Serena finished first, second and third, respectively. Fourth? Chris Paul and his McDonald’s-loving ways. And Sydney Crosby finished in the top ten.
NBC News:
“When taking into account the nutrient quality of the products endorsed and the amount of advertising for each product, Peyton Manning, LeBron James, and Serena Williams are the highest contributors to the marketing of unhealthy foods,” said Marie Bragg, lead author of the study and a doctoral student in clinical psychology at Yale University.
The promotion of those meals “by some of the world’s most physically fit and well-known athletes is an ironic combination that sends mixed messages about diet and health,” wrote the authors, who compared the modern players’ food peddling to the cigarette ads of bygone sports stars like Babe Ruth and Ted Williams.
(Story Continues….)
