Budweiser has teamed up with Rihanna for “Half Of Me,” a short documentary for their Made For Music initiative, where they follow Rih and a few of her biggest fans around the U.S. and the UK.
“We look at Made For Music as celebrating creators that make a mark on pop culture,” said Camilo Durana, global director of Budweiser Sports & Entertainment. “We recognize the incredible relationship Rihanna has with her fans, and it’s no mistake or coincidence she’s one of the most-followed people on the planet in terms of social media. That’s because of the message she gives to fans about being themselves and being authentic and inspiring them to achieve their dreams. That’s very much in line with where we are as a brand and the message we want to communicate through Made For Music.”
Check out the doc below.
Marisa Mendez
Source: Billboard