Earlier today it was revealed that Allen Iverson will officially announce his retirement within the next couple days. Well his longterm sponsor, Reebok, has reacted to the news.
Check out what they had to say…
Via SlamOnline:
Reebok, the sole sponsor that stuck with the 11-time All-Star throughout the duration of his career, is ready to officially respond to the story.
“Allen Iverson is easily one of the greatest players to have ever played in the NBA,” says Todd Krinsky, Reebok’s VP of Global Classics and Basketball. “He changed the game and set the new standard for the next generation of players. Reebok is proud to have been beside Allen since the Draft, and his legacy will continue to live on.”
Though the timing is coincidental, Reebok Classics has long-planned an Iverson-based shoe launch for this coming Friday, August 23.
As for the far future, the Canton, MA-based brand still has a contract with Iverson and plans on continuing their business relationship well into the future.
