A lot of big things are coming from Apple in the coming weeks. It’s expected that all new hardware, including new iPhones, iPads and Macs, will be hitting stores early this fall. Along with new gadgets, Apple’s streaming music service will be rolled out when iOS 7 goes public. Think of it as Apple’s answer to Pandora. A long list of advertisers and the terms of their agreements with Apple has leaked, and its all pretty specific, lending legitimacy to these rumors. Read through the break for details on who will be signing on and for how many millions.
According to folks familiar with the negotiations, the deals are mostly in the tens of millions of dollars for 12 months of advertising. Apple is treating its partners to exclusive advertising within their industries until the end of the year. Basically, since Pepsi inked a deal with Apple, Coke won’t be able to advertise on iTunes radio until 2014. McDonalds, Nissan, Pepsi and Procter & Gamble are the companies rumored to be featured in ads on iTunes Radio. The service will feature video, audio and pop-up ads, with audio ads coming every 15 minutes and video ads coming hourly. Users of iTunes Match, a cloud syncing service that costs $24.99 per year, will get ad free iTunes Radio. Apple is sure to have a hit on their hands since so many high profile businesses – who happen to be among the biggest spenders on advertising – are jumping on the chance for the exclusive exposure offered.
Via Adage.
