Calling all ice cream lovers the delicious ice cream brand Haagen Dazs has launched an augmented reality iPhone app called the Concerto Timer to make sure we enjoy our ice cream at just the right time. Users will point their camera at the lid of their Haagen-Dazs ice cream and you will hear a virutual violin concerto. There is obviously a method to their madness though hit the jump to see the video ..
The musicians will perform for users for two minutes because according to Haagen-Dazs that is how long it takes for the ice cream to reach the right consistency to enjoy. iPhone users can download the app today for free in the app store.
