Ciara is back and trying to get momentum behind her new album – which features Nicki Minaj on the track “I’m Out” – and her latest marketing trick has helped her move 60,000 copies of the album in its first week. What exactly did she do to boost her album sales?
Ciara teamed up with Groupon, the deal-of-the-day website that features discounts on travel, entertainment, restaurants and more. In the fan-as-customer era that’s been ushered in by entrepreneurial artists like Jay Z, album sales may be the most important measure of an artist’s success. Ciara is hoping to get on board with that trend and reverse the slipping album sales she’s faced in recent years.
Via Mashable.
