Congrats Apple for winning the Harris Interactive’s “Brand of the Year” for the second consecutive year! Apple earned the award for its iPad, MacBook computers, and iPhone beating companies such as Samsunge, Google, and Amazon.
Apple was up against computers such as Dell and Sony, while the iPad beat Amazon’s Kindle Fire, Samsung Galaxy tablets, and Google’s Nexus. The iPhone was deemed the top brand for mobile devices ahead of LG, Samsung, and HTC. This annual study is based on the perceptions of more than 38,000 American consumers on more than 1,500 lifestyle, product, and service brands over 155 categories. Congrats again Apple keep up the great work!
