Oh the controversy! This is definitely going to ruffle some feathers. NASCAR fans attending the 2013 Brickyard 400 races will be greeted by this ad on a jumbotron at the Indianapolis Motor Speedway. It will be the first-ever pro-marijuana ad displayed near any major U.S. sporting event.
I don’t drink or smoke so I’m not sure what to think about this (besides it’s a little crazy). Check it out & let us know what you think…
*PHOTOS ABOVE IN GALLERY*
Video:
Via SG:
The ad is produced by the Marijuana Policy Project, a Washington D.C.-based advocacy group.
Over the three-day weekend race, upwards of 600,000 fans may attend the race. The privately-owned track seats 225,000.
“We think it’s critical that the public recognize that marijuana is objectively less harmful than alcohol,” says Mason Tvert, who created the spot and who is a spokesman for the Marijuana Policy Project.
He says he bought the ad space from Grazie Media for a “non-profit” rate of $2,200. The spot, which he says he and two staffers made with stock film footage for about $350 over three days, is scheduled to appear 72 times over the three-day period.
NASCAR and Indianapolis Motor Speedway officials are powerless to to do anything about the ads, since the JumboTron is not on track property.
