KFC tosses it’s hand in the ring as it plans to compete with more upscale fast-food restaurants like Panera Bread or Chipotle Mexican Grill. In the process, they’re dropping Col. Sanders. Hit the jump to see what else they have in the mix.
Via Huffington Post:
The restaurant’s exterior won’t feature Sanders, whose bespectacled, white-bearded likeness has long been front and center at traditional KFC locations. But the name of the test restaurant is a reference to the 11 herbs and spices Sanders used in the Original Recipe.
KFC eleven’s opening is a reflection of the challenges facing traditional fast-food chains such as McDonald’s, Burger King and Wendy’s. The problem is that people in their 20s and 30s are increasingly heading to chains such as Chipotle Mexican Grill and Panera Bread, where they feel they get better food for slightly higher prices.
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