Apple recently hired the former CEO of Yves Saint Laurent Paul Deneve to work directly with Tim Cook. His new title at Apple will be vice president. This seems like an odd choice but no one knows at this time exactly what the two will be working on. Apple would only confirm he is in fact working with the company on a special project. People are speculating that he will be working on the iWatch since that would be the only thing related to fashion he would have any experience in.