Teams and cities use several different tactics to entice big name free agents; the Lakers have been putting up billboards of Dwight Howard in their Dwight Howard stay campaign, the Rockets are sending legend Hakeem Olajuwon to speak with Howard and the Dallas Mavericks have Mark Cuban and this offer from a restaurant. Read more after the jump.
Dallas-Fort Worth-area Raising Cane’s restaurants are offering free-agent center Howard food for thought — for the rest of his life. On Monday, Raising Cane’s will kick off a campaign inviting Mavericks fans to help persuade Howard to sign with Dallas. The company has leased six electronic billboards to help publicize its cooked-up offer to Howard. Raising Cane’s marketing manager Adam Reed says that if Howard signs with the Mavericks, “he will be welcome to come by any of our (20) local restaurants to enjoy seriously delicious chicken fingers at any time, on us, for the rest of his life.”
Figure the least he would order in one sitting would be the Caniac 6-finger combo, which is $10.80 including tax. Surely, though, an athlete of Howard’s size would have no problem downing the 25-piece Tailgate box, which goes for $29.75 including tax. If Howard ate one Caniac a week for 49 years, it would cost Cane’s a reasonable $27,518.40. One Tailgate order per week would extrapolate to $75,803. But if Howard really took advantage and hit the drive-through every day, he’d amass $192,628 worth of Caniacs, $530,621 worth of Tailgates.
