His latest solo CD, #willpower, may not be selling well. But musician/entrepreneur will.i.am is still wheeling and dealing. The Black Eyed Peas star has just been made a partner in Beverly Hills-based licensing and strategic marketing firm memBrain Licensing. Pretty cool right?? Read more after the jump……
According to the company, they hope to tap into the Grammy Award-wining musician’s “visionary ideas and global fanbase” to create “new intellectual properties directed by will.i.am” while also offering clients access to a range of creative services. The two have already celebrated success together. Will.i.am and memBrain have been nominated this year for a LIMA Licensing Excellence Award for best corporate brand licensing program for their work with Coca-Cola for Ekocycle, a social enterprise that promotes recycling.
An astute businessman, will.i.am is also a founding shareholder in Beats Electronics, the creator of the i.am+ camera accessory line, and serves as director of creative innovation at Intel.
