Ladies are you tired of not knowing your correct bra size? Well Jockey International may have the answer for you. The company is selling a new $60 bra that promises to be a better fit than you’re used to. First, you have to buy a $20 kit that includes bra cups and a tape measure to help women select the right size of their new line of bras—The Jockey Bra. Jockey says the kit includes a $20 coupon, plus a money-back guarantee on a bra (which only comes in beige, white or black) if it does not fit…Hit more after the jump…..
The company has spent eight years developing the new measurement system. The new system factors in the shape of a woman’s breasts, not merely bust size. The bras are a mass-market answer to custom fittings that have become increasingly popular in boutiques and high-end department stores. Also, you have to get women to be OK with spending $60 on a Jockey bra. Many women aren’t used to spending that much on a bra period. But the Jockey brand isn’t associated with this price point. So you have to convince shoppers that they should be spending this kind of money on this item.
