Jennifer Lopez has announced the launching of a new wireless retailer for the Latino Market. The brand will be called Viva Movil and with the help of Verizon will stores in the U.S. starting in June. J.Lo will serve as serve as both chief creative officer and chief marketing officer. The first store is scheduled to Open June 15 in New York and will have more stores in the Miami and L.A. areas in a few weeks after the initial launch.
