Sports fans are going to love this. Easy access to info is what fans need and want. Check out what ESPN & Twitter are teaming up to do now…
Via WSJ:
ESPN and Twitter Inc. are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
ESPN, which is majority-owned by Walt Disney Co., DIS +0.22% plans to show video-highlight clips on Twitter of major sports events in the coming year, including from soccer matches leading up to the World Cup, college football and the X Games extreme-sports tournaments. People can watch the video clips on Twitter’s website and mobile apps shortly after the action happens on TV.
The sports network plans to sell ads that will run inside the video clips, and marketing sponsors will commit to buying from Twitter a minimum value of “promoted”—or paid—Twitter posts to circulate their pitches.
Twitter executives have been talking with many TV companies, including Comcast Corp.’s CMCSA +0.32%NBCUniversal and CBS Corp.,CBS +2.14% about more ways to collaborate on online video that would be shown inside Twitter, with each side selling ads to accompany the videos, according to people familiar with the discussions.
ESPN will feature its Twitter partnership at an event Tuesday for advertisers. The announcement continues a partnership announced last year that has included sports’ fans Twitter posts appearing on ESPN telecasts and a recent experiment with college football Web-video highlights on Twitter.
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