In a press release today, Amazon has announced the use of Amazon Coins. The new product is way for customers to make easier purchases and for developers to drive more traffic. As of right now Customers can only use Amazon Coins to purchase apps and games from the its App store and on Kindle Fire but the company plans to expand on what can be purchased in the future. For a limited time the company is giving customers, 500 free coins which has a value of $5.