Kia had one of the best marketing campaigns in recent memory with the dancing hampsters to advertise the Kia SOUL. But lets face it, at the end of the day it was very clear that compact SUV was a low-level vehicle aimed at the budget conscious buyer. It was marketed as a “cool” car which definitely helped sales, but did not help move Kia into a higher level of a car brand. The new Optima was the first step in trying to slowly upgrade the brand to more a respected name instead of a bargain basement cheap company. Now Kia is going for more with the new “Cross GT” mid-size crossover. The ride will debut possibly today or later this week at the Chicago Auto Show. Just from looking at the released images of the concept, it is clear they are trying to upgrade the brand. The seating appears to be more of a premium style with bucket looking seats. The roof is crazy! Check out the gallery after the jump.

@IamJOE357

carscoop