A new era has begun for the Jacksonville Jaguars. With that they have revealed a new redesigned logo and will be making new moves. Check out the details and new logo after the jump…
*PHOTO ABOVE IN GALLERY*
According to Associated Press:
New video boards, which will cost about $50 million and will be the largest in the NFL, are next.
Billionaire owner Shad Khan, team president Mark Lamping, general manager Dave Caldwell and coach Gus Bradley unveiled the redesigned logo Tuesday, a minor facelift for a franchise that’s making major changes.
“If the Jacksonville Jaguars are truly to experience a rebirth, it was time for a new logo,” Khan said. “Not a radical change. We wanted to find the right look that was faithful to the past and respects the players and the fans, and also bring unmistakably a new energy to the Jaguars franchise.
“Our new symbol for a new generation.”
The new logo, which comes on the heels of hiring Caldwell and Bradley following a 2-14 season, maintains traditional colors (black, teal and gold) and offers a more realistic and fierce jaguar head.
“Now that’s a cool cat,” Khan said.
The Jaguars also released their theme for 2013 — “Stand United” — and announced tickets prices for next season as well as a series of fan forums.
Arguably the biggest news of the day came with the release of concept drawings for the massive video boards, which would top those in Houston and Dallas. They are slated to be ready by the 2014 season, although the city of Jacksonville still has to approve the plans and organize funding.
“We want EverBank Field to be a destination where people are going to come to see it,” Khan said.
Whether stadium upgrades and re-branding efforts help generate more revenue remains to be seen. The Jaguars rank 29th in the league in local revenue, a significant drop over a 16-year span.
