According to Comscore online Holiday shopping has risen more than 16% this year, even in a not so good economy. Comscore says about $38.7 million was spent during the first 51 days of the “November-December holiday season” . Even with all the Fiscal Cliff stuff going on people are out there still spending and spending more than usual. And on December 17th when shipping was free for most customers people spent 1.01 billion with a growth of more than 70% increase from last year.
“We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week – with guaranteed shipping by Christmas – helped deliver an encouraging late-season surge,” said comScore in its latest report. “The result has been a significant uptick in the season-to-date growth rate, which now stands at 16 percent.”
