In the wake of a UK nurse’s suicide following a prank call from their radio station, Australia’s 2Day FM has announced they will be donating ALL of their ad money for the rest of the year to a fund that was established to support Jacintha Saldanha’s two children and husband. I know that the end of the year is only 3 weeks away, but 2day estimates the profits to come in around the $500k mark. This is an interesting move, considering it’s almost an admission of guilt. Though they’ve expressed extreme remorse since the incident and the DJs have resigned, they still maintain their innocence in the sense that the suicide was something they could have never foreseen. What do you make of their donation?
