We Here at IFWT are Extremely Happy for Mrs. Tricia Clarke-Stone as we have known her for A really long time, once a Hot97 Employee then going on to become Co-President of World Wide Web Renowned GlobalGrind.com, and Now she is Making Big News with the Huffington Post being Featured in an Article for Creating A way for Advertiser’s to market on the web in a Totally ‘Grass Roots’ type of Campaign, CONGRATS Tricia!!!
Tricia using her knowledge of Hip Hop and How people interact with websites, created a way for advertiser’s to ad campaign to readers in a way they will want. She took a popular Raper, Fabolous, and his fans, and had them make a song together!!!
“We created a platform that allows Fabolous to remain authentic while reaching millions of fans while fostering unprecedented digital connectivity with them. It works because it gives him the opportunity to promote his music and market his brand to a larger audience in a non-traditional way.”
Once Fab picks the lyrics he likes that are written from people(fans) submitted through said campaign, he will perform a finished song and call the winner, I mean that has Never never been done before and Fab has a hugh fan base, So this campaign will be a major success!!
“When building campaigns for clients, we focus on creating robust experiences that deliver deep and continuous engagement, high user interaction and results-driven executions that meet client goals and Key Performance Indicators. With that in mind, we are focused on achieving a high click-through rate, brand lift in social conversations and purchase consideration, and high in-unit engagement (time spent, submissions, video views, etc.).”
Such an innovative idea that it is most definitely attracting all kinds of attention across the web, including one of the biggest sites on the Web, The Huffington Post, where you can go to read the Entire Article, Congrats again Mrs. Tricia Clarke-Stone!!!!
Read Full Article At: Huff Post
