Twitter has finally jumped on the email bandwagon and users will be able to email tweets directly from twitter to email clients who dont have Twitter. Twitter is hoping that this format will encourage people who dont have Twitter to join Twitter.
It’s a function that Twitter clients like TweetDeck (which Twitter bought) and Hootsuite have had a while, but Twitter says it’s doing it now to encourage interaction with people who aren’t on Twitter yet — like your parents, or your college roommates, according to the blog.
Twitter might have just realized that sending out tweets via e-mail may actually spark people’s interest in Twitter, but other apps have long understood that making it easier for people to e-mail tweets could drive people to their products.
[Cnet]
