When two brand like Stussy and Nike come together you can always expect good products to be the result. Stussy’s Adam Jay Weissman and Nike’s Jesse Leyva discuss the impact that their co-branded endeavors have had over the years. click below to check out the interview.
WiL Major
What were some of your favorite shoes growing up?
AW: I’m a Nike fan from as long as I can remember. There were some shoes I wore back then, that I couldn’t pull off at age 35, but my favorites from back then that I’d still rock today… Jordan 4′s, Air Trainer 1, Air Trainer Max 91, Lava Dome, the Terra Tor, Air Tech Challenge II.JL: For me, sneakers were always about sports and the athletes that wore them. I grew up loving basketball, football and baseball… It’s always been about sports for me. My list constantly changes, however, my #1 sneaker has always been the Air Trainer 1. The Air Trainer 1 was really the first Hybrid sneaker ever created, and since then I’ve been such a fan of Nike when we create new space based on real athlete insights. Other favorites of mine are the Terra Humara, Jordan 4, Presto, and the Considered Chukka.
Jesse, what was your perception of Stussy back then and now?
JL: From day 1, the Stussy Tribe has always been down with trying new things, that’s why the relationship has been so strong over the years.
Even on this collaboration, for Stussy to embrace the OMS collection from Nike Skateboarding says a lot about the creativity and vision of that camp.What has been some of your favorite Stussy x Nike joints of the past?
AW: Those Black dunks are pretty classic, the first round of the Blazers are really good too.JL: My favorite Stussy collab, prior to this collection was the Free Trainer Dunk pack.
The Free Trainer Dunk was a project that a lot of people didn’t understand when we first showed the original Hybrid concepts, but, Stussy had the vision to help launch this sneaker way before Hybrids were a norm in the sneaker game.Having embarked on so many collaborations, do you approach them differently each time?
AW: You approach them in the same way, but the design brief is always different, so that changes the outcome. You always try to do a collab that is the best marriage of the two brands.JL: Collaboration is part of the game. Whether it’s with another brand, artist, celebrity, athlete, or even working with people from your own crew. So yes, each collab takes on it’s own personality and it’s always seen in the way product executes…..HypeBeast