It’s no secret that hip-hop has immense marketing power — after all, it’s basically the only genre that can essentially name-drop a brand and allow it to be prolific and profitable. Hit the jump to read more and see a video on Run-DMC Talk about there Adidas!
It’s no secret that hip-hop has immense marketing power — after all, it’s basically the only genre that can essentially name-drop a brand and allow it to be prolific and profitable. Big companies have recognized this. DJ’s, rappers, artist were chosen to endorse a brand or to become a spokesperson for there product. After sporting adidas for years, simply for the love of the brand and without remuneration, Run-DMC was looking to take things further. Russell Simmons and Lyor Cohen invited adidas executive Angelo Anastasio to see Run-DMC perform their hit song “My Adidas” at Madison Square Garden. Witnessing thousands of fans holding up their adidas footwear whilst chanting the words to the song drove Anastasio to initiate the plans for a million-dollar endorsement deal. This deal was the first of its kind and certainly laid the groundwork for future marketing and business relationships in hip-hop.
