A recent survey showed people were not as happy with iOS 6 as they were with iOS 5. This is the 1st time Apple has seen a decline in satisfaction with the iPhone. This could be due to the awful map app they have installed on iOS 6. Is this the beginning of the end of the iPhone????
“We have always seen an increase in device satisfaction as consumer upgrade their mobile operating system from one version to another,” On Device CEO Alistair Hill explained in an emailed statement, adding that that’s also traditionally been the case among Android OS versions. The company notes that especially compared to the jump between iOS 4 and iOS 5, which shows strong improvements, the drop from iOS 5 to iOS 6 seems especially unusual.
Consumers have not responded well to the replacement of Google Maps with Apple’s own mobile maps offering, which seems to be the primary source of a lot of frustration. That’s likely the problem that’s led to much of the dissatisfaction seen in the On Device survey, since aside from some issues with how the App Store now displays search results, I’ve seen few other complaints.
It’s also worth noting that despite a slight decrease in satisfaction vs. iOS 5, generally, satisfaction is still very high overall, and Apple still seems to have a significant lead on Android devices, according to a recent study by J.D. Power. In other words, while iOS 6 may have some disappointing features, judging by these results it looks unlikely to have a material effect on iOS device sales going forward.
[tc]
