Word has circled that to install Apple’s current map app they decided to end their deal with Google a year. How is that working for you Apple? Apple says their on the case to fix their own app but how long will take to get it to Google map standards.
As rumors and leaks of Apple’s decision to announce the new iOS 6 maps at WWDC in June filtered out, Google decided to respond with a display of strength — the search giant hastily announced its own mapping event just days before Apple’s event. Dubbed “the next dimension of Google Maps,” the event was designed to showcase new technologies like low-level aerial 3D photography and Street View backpacks — a chest-thumping exercise meant to highlight Google’s significant head start in collecting mapping information, but which offered very little in the way of consumer-facing features.
For its part, Apple apparently felt that the older Google Maps-powered Maps in iOS were falling behind Android — particularly since they didn’t have access to turn-by-turn navigation, which Google has shipped on Android phones for several years. The Wall Street Journal reported in June that Google also wanted more prominent branding and the ability to add features like Latitude, and executives at the search giant were unhappy with Apple’s renewal terms. But the existing deal between the two companies was still valid and didn’t have any additional requirements, according to our sources — Apple decided to simply end it and ship the new maps with turn-by-turn.
