There seems to be some confusion on Apple’s end. It may seem that Apple may have offered  a free adapter with the preoder of the iPhone 5. Reps have come forward and claimed it was mistake on Apple’s end.

Yungjohnnybravo x TatWZA

We have received reports that Apple has made a mistake on its website. According to official online sales representatives, Apple will NOT be including a free Lightning to 30-pin adaptor. Scroll down for updates.

Navigating through the iPhone 5 order process, Apple provides a list of services, support, accessories and printers. In the accessories section, Apple shows that it will provide a Lightning to 30-pin adapter for free, but will ask that you purchase its 0.2m adaptor, as well as its Lightning to Micro USB connector:

However, Apple does not list the connector in the ‘What’s In The Box’ section on the iPhone 5 preorder page:

The wording in the checkout section quite clearly states that Apple will include at least one free adaptor, going as far to suggest you buy an second one for use in “your home or office.” On the dedicated page for the Lightning to 30-pin adaptor, Apple states that the connector ships in October.

[thenextweb]