As promised, the Kia Hamsters have returned for yet another volley of advertisements to show off the Soul. We’ve seen the rodents play roles in some fairly strange situations in the past, but the newest clip takes top honors in that department.
The ad is set in an 18th-century opera house and takes place during a ballet. It doesn’t take long for the hamsters to put their own spin on things, however. This marks the fourth generation of Soul-slinging Hamster ads, and the spots have helped Kia increase its sales by a lofty 78 percent since 2008.
We’ll just shut up and let you take in the weirdness. Check out the video for yourself below. The 2013 Kia Soul starts at $14,400 plus a $775 destination fee.
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